If you’re still describing your audience as “women, 25 to 40, who like pilates and green smoothies,” we need to have a little chat, friend.

There’s this idea floating around that if you know your customer is a 34-year-old woman living in Mentone who shops at Target and drinks almond milk lattes, then you’ve basically cracked the marketing code.

But here’s the thing. That kind of info tells you absolutely nothing about why someone actually buys from you.

There’s always something new popping up in the world of marketing.

A shiny tool, a new algorithm update, a hot trend everyone’s suddenly jumping on. The early adopters dive in fast—they’re testing, tweaking, sharing wins and tips before most of us even knew something had changed.

And then there’s the rest of us

In the midst of all this chaos, your business is calling out for some love. And not just any kind of love – the kind that makes your audience feel seen, heard, and understood. That's where personalisation comes in, my friend. It's like the secret sauce that can turn your marketing from "meh" to "magic."

If you’ve hit a slow period, I’m sure you’re very tempted to lay on the couch and Netflix it up, but then you realise that’s probably not the best idea (although give yourself a day to sloth and then get on with it).

So, what do you work on?

If you’ve hit a slow period, I’m sure you’re very tempted to lay on the couch and Netflix it up, but then you realise that’s probably not the best idea (although give yourself a day to sloth and then get on with it).

So, what do you work on?

There are a lot of different marketing channels out there, and it can be hard to know where to start. But if you're looking for a long-term, sustainable way to grow your business, I encourage you to consider organic marketing.

Your own business is important, just as important as your clients. Meaning it’s important to set aside time just like you do for your clients. Introducing the power of a CEO day.