I’m here for the ambitious, creative, and brilliant entrepreneurs who deserve more BUZZ, more LEADS, and more SALES.

(Psst — that's you!)

You’ll go from feeling scattered and overwhelmed by the ‘WHAT NOW?’ to having a crystal-clear plan that empowers you to take decisive action. No more second-guessing—just confidence in knowing where you’re headed and why every move counts. LEARN MORE
Go from feeling overwhelmed and unsure of how to express your value to confidently showing up with messaging that not only feels authentic but has your audience saying, ‘I need this!’ It’s about finally having a business that feels aligned and true to you. LEARN MORE
A Quarterly Marketing Plan will get you up to speed on what to focus on, why it matters, and (this is a doozy) HOW to get it done in easy-to-execute steps — all in a way that suits your audience, your biz, and your lifestyle. LEARN MORE
Need an in-house marketing support. I got you! Get in touch.

Marketing YOUR way ✷ Here for the HOW-tos ✷ Allergic to bullshit ✷

Marketing that moves.

I dig deep. Like, beneath-the-surface, what’s-your-real-why kind of deep.

Because once we uncover the soul of your brand, everything else becomes easier:
Your messaging clicks.
Your content flows.
Your people find you and feel you.

Here’s what sets me apart:

Human-first strategy. I lead with empathy, and curiosity not algorithms.
Un-cookie-cutter clarity. I don’t do rinse-and-repeat anything. Every strategy I build is 100% customised.
Campaigns with character. Whether we’re mapping out a launch or refreshing your brand messaging, we’ll make sure your personality shows up with purpose.
I don’t leave you standing alone in the dark. All of my tactics come with the HOW. You’ll be set up for success from the get-go!

Why this matters?

In a sea of sameness, your edge (USP) is everything. And if you’re not totally clear on what that is yet, I can help you find it.

We’ll take your big-picture vision and ground it in strategy that actually works. Not just to grow your audience or get more clicks (though we’ll do that too)…

But to build a brand that lasts.

One that sounds like you, feels like you, and makes your people say:

"This is exactly what I’ve been looking for.

Let's Do This!

WITH MORE THAN 15 years MARKETING EXPERIENCE AND 3 BUSINESSES UNDER MY BELT, I’VE GOTTEN bloody good AT CUTTING THROUGH the crap TO FIGURE OUT WHAT KINDA MARKETING will work FOR YOUR BUSINESS, YOUR AUDIENCE AND YOU.

5+ years running a service- based biz ✷ 15+ marketing experience ✷ Studied Marketing & Tourism AND Business Management ✷

How the MAGIC HAPPENS!

Book a chat or reach out and let’s see what you need.

Step 1

After our chat, we’ll have a clear focus. If you’re happy to proceed, we’ll book you in for a 90-Day Marketing Plan, a Content Plan, or a Launch Plan etc.

Step 2

We sort out the boring bits (as a service-based business owner, you know the onboarding drill).

Step 3

I’ll dive deep into your brand, learning everything there is to know about your audience, your offers, and your capabilities.

Step 4

I’ll hand over the plan and walk you through how to execute it so you know exactly what you need to do next.

Step 5

Shay Bianco here!

Marketing for small businesses

I serve creative, service-based business owners who are:

Brilliant at what you do, but second-guessing how to market it
Often recovering from bad agency advice or DIY burnout
Usually solo or micro teams (consultants, coaches, designers, healers, brokers, strategists)
Craving clarity, originality, and confidence in your voice and offers

The kind of people who say: “I know I’m different… I just don’t know how to explain it without sounding like everyone else.”

I work best with the ones who are deeply human, slightly rebellious, and allergic to anything cookie-cutter.

You’re not just trying to grow you’re trying to do it in a way that actually feels good.

I got you! Let's Go!

FAQs

Short answer, yes.
I specialise in creating marketing strategies for creative service providers. Meaning, I work with service providers in coaching, arts, health, beauty etc.
That’s my zone of genius.
The reason I focus solely on this area is because I believe my unique approach is best suited to service providers in the creative space. I have found that the approach for a service based business is quite different to that of a product based business. There is far more emphasis on the copy and the content strategy. While a product based business tends to focus on sales funnels, abandoned cart automations, retargeting ad campaigns, I focus on the messaging the delivery of service and attracting the right clients.
Our online Marketing Strategy is designed to give you a complete, holistic marketing plan that you can implement yourself. But, that doesn’t mean l leave you high and dry. I’ll give you all the tools you need to plug and play with and I’ll focus on giving you the HOW.
The best result moving forward are when you take ownership of your marketing.
I typically work with brands that have their branding concepts all sorted. I take your branding foundations and work with these to create a strategy and get your brand seen and loved.
Finding the right help can sometimes be the hardest part, but I’ve got you. Book in for a chat and I’ll give you all the A’s to all of your Q’s to help point you in the right direction.
I know that trusting someone with your brand and business is a big deal.
I’ll start off with an initial chat to figure out your needs and set up a time to go through it. Open communication is key.