Strategic Marketing Clarity for Women Who Refuse to Operate Below Their Potential
THE EDGE SPRINT
The EDGE Sprint is where your marketing identity is recalibrated with precision, confidence, and CEO energy and supported by a custom GPT built around your brand, your voice, and your strategy.
The EDGE SPRINT™ isn’t just coaching, it’s your marketing ecosystem, built.
Week 1 - Message, USP, Positioning
We cut through the rambling, the niceness, the “I help…” elevator pitch that never feels quite right.
We rebuild your message based on where you are now, not the version of you who started this business.
YOU’LL WALK AWAY WITH:
• YOUR CORE MESSAGE → You stop watering yourself down and finally say the thing you’ve been trying to say for years, the thing that actually lands, the thing that sounds like you on your best day.
• KNOW WHAT MAKES YOU DIFFERENT → You stop blending in. You become unmistakable.
• KNOW WHO YOU’RE TALKING TO → You stop shouting into the void and start speaking directly to the people who are ready for you. No more guessing, no more trying to win over the wrong ones.
• KNOW WHERE YOU SIT → You claim the space you’ve already earned, instead of hovering on the sidelines hoping people will “get it.” You become the go-to, not the nice-to-have.
• SUSTAINABLE RHYTHM → You get back your energy. You stop hustling.
• CUSTOM GPT CO-PILOTS – You have a strategic marketing team of GPT assistants, not another spreadsheet to manage.
This alone pulls you out of the plateau.
Week 2 - Your Marketing Ecosystem + Your Rhythm
This is where everything starts to click.
I show you how to turn all your channels into one connected system, not six separate problems.
You’ll see exactly how your Instagram, email, website, and offers work together to move people from stranger to buyer.
YOU’LL WALK AWAY WITH:
• YOUR MARKETING ECOSYSTEM MAP (simple, visual, sustainable) → Everything stops floating around in your head and finally lives in one clear picture. You see how your marketing actually works together, where the gaps are, and where the real momentum comes from. No more chaos disguised as “consistency.
• YOUR WEEKLY RHYTHM (2 hours max) → You get your time back. You stop feeling like marketing is a full-time job and start showing up with focus instead of frantic energy. Two calm, intentional hours instead of the all-week swirl.
• YOUR MONTHLY ACTIONS → You know exactly what matters each month and what moves the needle. No more “should I be doing more?” spirals. Just simple priorities that keep you in charge instead of chasing your tail.
• WHAT TO TRACK AND WHAT TO IGNORE → You stop wasting energy on vanity metrics and start paying attention to the things that actually grow your business. Your brain feels lighter, your decisions get sharper, and the data finally tells a story that makes sense.
• MARKETING THAT WORKS WHEN YOU’RE NOT “ON” → Your business keeps moving even when you close the laptop. You become the leader, not the engine. Your marketing starts doing its job so you can do yours without being “always on.”
The Sprint ends, but your momentum doesn’t.
“Imagine waking up knowing exactly what to say, showing up every time with a message that resonates, and finally running marketing like your business deserves with clarity, calm, and CEO-energy. When you speak, people listen. When you post, it feels aligned. When you pitch, it lands.”
If your marketing feels like a treadmill, this is for you.
Two Weeks To Finally Get Your Marketing Out Of The Mud
You’re not confused.
You’re not new.
You’re not “still figuring it out.”
You’ve been doing everything right, yet something still feels… off.
Your message is close, but not quite cutting it.
Your positioning feels good, until you try to explain it out loud.
Your marketing “works,” but only when you’re pushing it with both hands.
You’re not stuck, you’re under-challenged. And you know it.
So let’s fix that.
MARKETING SIMPLIFIED
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TAKE YOUR SEAT
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MARKETING SIMPLIFIED ✹ TAKE YOUR SEAT ✹
MARKETING ARCHITECTURE
A SHORT, SHARP, NO-BULLSHIT RESET
A two-week strategy intensive that gets your message clear, your positioning tight, and your marketing working as one simple, sustainable system.
You’ll meet with me twice a week for 90 minute focused sessions where we rebuild your message, positioning, and marketing rhythm together.
Between calls, you’ll have direct support from me for feedback, direction, and quick pivots, plus a team of custom GPT Co-Pilots that helps you unpack ideas, test messaging, and keep momentum rolling in real time.
This isn’t a “see-you-next-week” kind of container. You’ll have me in your corner the whole way, guiding, refining, and keeping your strategy moving forward.
So that: you finally stop running a business that looks good but feels like a treadmill, and start leading one that moves with purpose.
So that your marketing actually works when you rest.
So that every post, pitch, and offer pulls in the same direction instead of scattering your energy.
So that the version of you who’s ready for more finally has the structure to hold it.
Because you don’t need more noise. You need coherence.
You need someone who can take the threads of your brand and tie them into something powerful, simple and sustainable. You need a strategy that honours your time, your energy and your identity as a leader. And you need support that doesn’t overwhelm you, but elevates you.
That’s why this works.
If you’re done guessing, done trying everything, and done feeling like your marketing is running you instead of supporting you, this sprint will change the entire rhythm of your business.
Click below to book your spot or chat with me before jumping in.
THIS IS FOR YOU IF :
• You’ve outgrown your old message but haven’t found the new one
• You’re sick of doing “all the things” with nothing meaningfully shifting
• You want to feel like the expert you actually are
• You want your marketing to work without draining every last drop of energy
• You want direction, not another list of tasks
• You want to make decisions faster and with more confidence
• You’re ready to stop winging it
If one part of you just exhaled reading that, this is your moment.
AFTER THE EDGE SPRINT
• You’ll feel clear. Directed. Capable.
• Your marketing will finally match the level of your work.
• You’ll show up with confidence instead of second-guessing.
• You’ll know what to say, where to say it, and how it connects back to your wider strategy.
• Nothing will feel random anymore.
• You’ll stop hustling for visibility and start building momentum.
INSIDE THE EDGE
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TAKE YOUR SEAT
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INSIDE THE EDGE ✹ TAKE YOUR SEAT ✹
READY TO STOP DOING MORE AND START DOING WHAT WORKS?
Join the waitlist for The Edge Sprint and be the first to grab a spot when doors open.
This is the reset your marketing has been craving.
Where Clarity Meets Action: The Power of The EDGE SPRINT™
REFINING A DESIGNER’S EDGE INTO A DISTINCT, CONFIDENT BRAND POSITION
Diane came in clear on her craft, not her message. After years in interior and lighting design, she knew her work had depth, but struggled to articulate why she was different.
Marketing felt like noise; her brilliance was buried under broad language and self-doubt.
Through The EDGE SPRINT, we defined the space she truly owns high-end, sustainable lighting design that fuses artistry with engineering.
We uncovered her unique edge and rebuilt her messaging from “service list” to “philosophy.” Then, we channelled that clarity into a practical plan: positioning, content rhythm, and activation steps that felt doable, not daunting.
OUTCOME:
A confident new positioning, a crystal-clear USP, and a designer showing up with authority and ease. Today, Diane speaks about her work with conviction and it shows.
“I finally feel like I know what I’m doing and why. I’ve got direction, confidence, and the energy to go after the clients I actually want.” - DIANE VITALE DESIGNS
FAQs
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The Edge Sprint is a fast, focused 2-week strategy intensive designed to help you get your message clear, sharpen your USP, and build a simple marketing ecosystem you can actually keep up with.
We meet twice a week for 90 minutes.
Between sessions, you use a custom GPT co-pilot that helps you unpack ideas, refine your thinking, and stay on track without spiralling into overwhelm.No portal.
No worksheets.
No thousand-step framework.
Just clarity, direction, and a way forward that finally makes sense.By the end, you’ll know exactly what to say, where to show up, and how your marketing fits together.
This isn’t theory or templates.
We audit your current setup, design your new architecture, and build your real systems, messaging rhythm, and offer flow so that your marketing doesn’t collapse when you take a week off.By the end, you don’t just have a plan.
You have a working ecosystem designed around your edge, not someone else’s formula. -
The entrepreneur who’s built something real but knows it could be running smoother, smarter, and more sustainably.
You’re already generating results, already visible, already experienced… but she’s also the bottleneck.
You’re tired of being the system and she’s ready to build one.
EDGE is for you if:
You’re ready to lead like a CEO, not a content creator.
You’re done relying on launches or algorithms for income.
You want strategy that scales without sacrificing your sanity.
If your business looks successful but feels like a treadmill, this is your room.
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EDGE is designed to make your marketing self-sustaining — so the results are structural, not surface.
You can expect:
A complete ecosystem that connects your offers, content, and client journey.
A consistent flow of leads and conversions without daily output.
Messaging that reflects your true level of mastery.
The goal isn’t to make you post more.
It’s to make your business move without you constantly pushing. -
Absolutely.
We offer flexible payment options to make the investment sustainable — monthly or milestone-based, depending on your preference.
This isn’t a one-click course; it’s a high-touch, high-ROI partnership designed to give you a structure that keeps paying you back long after it’s paid off.
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Completely.
In fact, EDGE will make their work 10x more effective.
Right now, they’re probably executing tasks, posting, scheduling, designing, but without the strategic ecosystem in place, their work isn’t compounding.
EDGE gives your team the blueprint, systems, and structure they need to perform, so you’re no longer managing effort, you’re leading with direction.
Your VA becomes a system operator, not a firefighter.
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Yes and most clients do.
Once your ecosystem is running, we shift from build mode to scale mode.
The Accelerator gets your foundation solid.
Beyond that, we keep refining the rhythm as your business grows — sustainably, strategically, and without chaos.
