THE REFRAME
A 4-week supercharge. You have the pieces. I'll show you how they fit together and what to do next.
This is where everything clicks into place.
It’s the ‘finally’ moment.
The first time your marketing makes sense instead of noise.
DONE FOR YOU
THE REFRAME 4-Week Done-For-You Marketing Strategy
You're not starting from scratch. You've built something real.
But your marketing feels like a pile of disconnected piece, content that doesn't convert, offers that don't sell each other, a client journey with gaps you can't quite see.
You don't need a complete teardown. You need strategic direction.
The Reframe is for the business owner who:
Has a foundation but needs it organised into a system that actually works
Knows who she serves and what she offers (but needs expert eyes on how to position it)
Is tired of reactive marketing and ready for a strategic roadmap
Wants to understand how her content, offers, and client journey connect
Needs the plan built FOR her so she can implement with clarity
In 4 weeks, you'll get:
Strategic audit of what's working, what's not, and what's missing
Marketing ecosystem map showing how all your pieces connect
Content-to-conversion strategy that turns visibility into revenue
60-day strategic roadmap with week-by-week priorities
Messaging refresh and implementation guide
This isn't starting over. It's strategic recalibration.
I build the roadmap. You implement it. Your marketing finally catches up to your business.
WHY REFRAME?
Most marketing advice treats you like you're starting from zero. But you're not a beginner. You've built a business. You have offers. You have clients. You show up. The problem isn't that you don't have anything, it's that what you do have isn't working together. Your content doesn't lead to your offers. Your offers don't sell each other. Your client journey has invisible gaps. And every time you try to fix one thing, three other things break.
That's not a motivation problem. That's a systems problem.
The Reframe works because it doesn't ask you to burn it all down and start over.
Instead, it does what most business owners can't do themselves: it connects the dots.
HERE’S WHAT ACTUALLY HAPPENS:
→ I audit what exists. I find what's bleeding energy, what's building momentum, and what needs to die. You've been too close to see it clearly. I'm not.
→ I map your ecosystem. Not just your offers or your content in isolation—but how they're supposed to work together. Traffic to trust to transaction. Entry point to upsell. Visibility to conversion.
→ I build you the strategic roadmap. Not a vague "post more" plan. A week-by-week, prioritised-by-impact roadmap that tells you exactly what to do next and why it matters.
→ I hand you the strategy. You implement it. No hand-holding. No dependency. You get the plan, the framework, the claritY and you move.
The Reframe works because it meets you where you actually are: not starting over, not winging it—strategically recalibrating so your marketing finally matches the business you've built.
You don't need another brainstorm. You need someone who can see what you can't, organize what you've been guessing at, and give you a plan that actually fits your brain.
DONE FOR YOU MARKETING
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NOW BOOKING
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DONE FOR YOU MARKETING ✹ NOW BOOKING ✹
The Reframe™ is a 4-week, done-for-you marketing strategy designed for business owners who already have the pieces, offers, audience, and visibility, but need a strategist to connect them into a system that actually works.
You don’t need another teardown. You need direction.
In four focused weeks (8 sessions), I step inside your business, audit what’s working, what’s wasting energy, and what’s missing, then build you a custom roadmap that organises your marketing into a clear, connected ecosystem.
THE REFRAME
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✅ Strategic Audit – a deep analysis of what’s working, what’s not, and what’s missing across your marketing ecosystem.
✅ Marketing Ecosystem Map – a visual breakdown of how your content, offers, and client journey connect.
✅ Content-to-Conversion Strategy – your personalized plan to turn visibility into sales.
✅ 90-Day Strategic Roadmap – week-by-week priorities, content calendar framework, and execution plan.
✅ Messaging Refresh – refine your positioning, core messages without a full rebuild.
✅ Recorded Strategy Walk-Through – so you can revisit your custom plan anytime.
✅ 30 Days of Voice-Note Support – real-time feedback as you bring the strategy to life. -
You’ll complete a pre-work questionnaire so I can get under the hood before we start. We have a Kick-Off Call together.
Then I audit your entire marketing ecosystem — offers, messaging, content, and systems to pinpoint what’s building momentum, what’s draining it, and what’s missing.
Week 2 – Connect the Dots
I map how your marketing actually works together (or doesn’t):
your offers, audience pathways, and content flow.
You’ll see exactly how traffic moves from visibility to conversion and where it’s getting stuck.Week 3 – Strategy Build
Using that insight, I build your Content-to-Conversion Strategy, a complete roadmap that connects your visibility, messaging, and offers into one cohesive system.Week 4 – Roadmap Delivery + Debrief
You’ll receive your full 60-day Strategic Roadmap, Ecosystem Map, and Messaging Refresh.
We walk through your new plan together so you know exactly what to implement first and why.30 Days of Post-Delivery Support
As you start implementing, you’ll have private voice-note access for feedback, questions, and refinements. -
$4795 incl. GST
Four weeks. One founder. One strategic ignition that shifts everything.
Only two of these happen per month. I run a waitlist when spots fill.
THIS IS FOR YOU IF…
You’re not starting from scratch, you’ve built something real, but your marketing isn’t keeping up.
You know who you serve and what you offer, but your message and strategy feel disconnected.
Your content shows up, but it doesn’t consistently convert.
You’ve got offers that sell sometimes, but not in a predictable, scalable way.
You can sense the gaps between your visibility, your messaging, and your sales, but you can’t quite see where they start.
You’re tired of overthinking your next move and want someone to tell you exactly where to focus for the biggest impact.
You want a clear, strategic roadmap, not another brainstorming session or 50 “maybe” ideas.
The Reframe™ is for you if you’re not looking to start over, you’re looking for direction.You already have the pieces. I’ll show you how they fit together and what to do next.