THE REFRAME
A 4-week strategic supercharge to sharpen your position, EDGE and unlock your next chapter.
DONE WITH YOU
A 1:1 strategic collaboration built for clarity, depth and real momentum.
WHAT IT INCLUDES:
Prework & Audit
We review everything you've built and everything you're circling, so we start sharp.3 Strategy Sessions (60–90 mins virtual)
Live collaborative sessions to build the backbone of your brand, positioning and IP.Independent Strategy Build
Shay does the deep thinking in between. You show up to react, refine, and stretch.Async Access
Shared Google/Canva Doc + WhatsApp. You’ll have direct space to test, tweak, voice-note and think out loud.Your Strategy Playbook + 90-Day Activation Roadmap
Delivered at the end. It’s your master doc for execution, alignment and traction.
The magic is in the experience, as much as the output.
WHY STRATEGY WORKS
THE REFRAME is where we zoom out, strip things back, and rebuild your marketing from the ground up so every move you make is intentional, aligned, and designed to cut through.
This isn’t a surface-level plan or a folder full of buzzwords. It’s a high-impact strategy that redefines how your brand shows up, connects, and grows, built entirely around your business, your goals, and your edge.
Your Playbook is the master document that captures it all, your vision, your structure, your sharp new position. It’s designed to be put to work, not sit in a folder.You’ll stop reacting to algorithms and start making intentional moves that grow your business, your audience, and your confidence.
Use it to brief your team. Guide the next 90 days of traction. Stay personally focused.
Done For You Marketing
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Now Booking
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Done For You Marketing ✹ Now Booking ✹
The strategy that sharpens your direction and reignites your momentum.
The Reframe is a high-impact, done-with-you strategy experience designed to bring absolute clarity to your brand, positioning, and marketing direction.
It’s not about starting from scratch, it’s about taking everything you’ve already built, stripping away the noise, and rebuilding it with intention.
Across three deep-dive sessions, I’ll help you refine your positioning, uncover opportunities, and map a clear 90-day plan that gets you moving with thinking time, real collaboration, and practical support built in. This is where clarity meets action and where your marketing finally starts working for you, not against you.
THE REFRAME
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1. Book Your Strategy
Lock in your start date and complete a short pre-work questionnaire so I can get to know your goals, audience, and current marketing before we meet.2. Deep-Dive Session
We’ll spend 90 minutes unpacking your business, where you are, where you want to go, and what’s standing in the way. This is where the insights (and ideas) start flowing.3. Strategy Build
Over the next 3–4 weeks, I’ll create your custom marketing roadmap, your positioning, messaging, priorities, and step-by-step plan mapped clearly. No templates, no overwhelm.4. Strategy Delivery
We’ll meet for a full walk-through so you understand exactly how to use your strategy. You’ll also get a detailed PDF, notes, and a recording to refer back to anytime.5. Follow-Up Support
Every strategy includes a follow-up call and an additional check-in, so you have support while you implement and stay on track. -
Stretch Ambition — the bigger play, clearly articulated.
Category Map + Opportunity Space — where you fit in the market and how you lead it.
Disruptive Idea + Anatomy of a Movement — the message that makes you unmistakable and magnetic.
Brand Manifesto — your belief system, positioning language, and the story that sets you apart.
Audience Deep Dive — who you’re really speaking to, what they care about, and how to reach them.
Messaging Frameworks — the hooks, content angles, and talking points that make your brand stand out.
Channel + Tactics Plan — where to show up, how to show up, and what to prioritise for results.
Activation Guidelines — what to do next, how to implement, and how to keep your momentum. -
$5495 incl. GST
Four weeks. One founder. One strategic ignition that shifts everything.
Only two of these happen per month. I run a waitlist when spots fill.
THIS IS FOR YOU IF…
You’re ready to stop guessing and start marketing with intention.
You’ve built a solid business, but your marketing feels scattered, inconsistent, or out of sync with where you’re headed.
You’re ready to stop reacting and start leading with a clear, confident direction.
You know your brand has more potential, you just need help defining the bigger play and how to communicate it.
You want expert eyes (and honest conversation) to help you stretch, refine, and reposition without burning it all down.
You’re craving clarity, focus, and a plan that actually moves the needle, not another brainstorm you never implement.The
Reframe is for business owners who are ready to think bigger, market smarter, and find their edge with a strategy that feels as sharp as it is sustainable.