Shay Bianco Marketing

MARKETING COACHING

The EDGE Accelerator™

A 6-Month Marketing Coaching Experience for Creatives and Service-Based Businesses.

Marketing shouldn’t feel like survival mode. The EDGE Accelerator™ helps you cut through the noise, focus on what matters, and market with purpose, not panic

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THE STRATEGY GAP

You’ve built something real. You’re brilliant at what you do. But somewhere between client work, content, and the constant noise of “shoulds,” your marketing turned into a string of quick fixes instead of a system.

You’ve done the things, the rebrand, the new website, the captions that sounded right in the moment. But none of it feels connected. Every move is a reaction, not a plan.

And that’s the real problem. Most business owners aren’t failing at marketing, they’re just running without a strategy that actually supports them.

The EDGE Accelerator™ changes that. It helps you stop operating from “what should I post this week?” and start leading with purpose. You’ll build a marketing ecosystem that runs on intention, not impulse and finally know exactly what’s moving your business forward.

Marketing Simplified

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Marketing Simplified ✹ Now Booking ✹

Shay Bianco Marketing

MARKETING COACHING

Your bespoke roadmap to growth positioning, messaging, and a clear plan built around your goals, not guesswork.

  • $5297 incl. gst

    Payment plans available. This isn’t an expense, it’s your foundation for long-term growth and sanity.

  • 11. Apply & Onboard
    Submit your application and, once accepted, lock in your start date.
    You’ll complete a pre-work diagnostic so I can get under the hood of your business, your offers, audience, and current marketing ecosystem, before we kick off.

    2. Kick-Off & Evaluate
    We’ll start with a 90-minute strategy session to map where you’re at, where you want to go, and what’s standing in the way.
    From there, we’ll identify quick wins, hidden gaps, and the key areas to focus your energy for real traction.
    This sets the foundation for everything that follows.

    3. Differentiate
    Once the noise is cleared, we’ll dig into what makes you different, your unique position in the market, your message, and your value proposition.
    We’ll refine your audience, offers, and brand voice so everything connects with the right people.
    This is where your “edge” becomes undeniable.

    4. Ground
    Next, we turn insight into action.
    Together we’ll design a 90-day marketing rhythm and campaign plan that fits your energy, goals, and capacity.
    You’ll have the systems, templates, and structure to make marketing feel easy, not endless.

    5. Expand
    Finally, we zoom out.
    We’ll focus on scaling what’s working — whether that’s new visibility strategies, partnerships, PR, or refining your funnel.
    You’ll walk away with a 6-month growth plan and a marketing ecosystem that can run without burning you out.

    6. Support & Momentum
    Between sessions, you’ll have private Voxer (voice note) support for quick questions and accountability, plus a personalised Notion hub to track your progress.
    Everything we build stays organised, actionable, and easy to revisit as your business evolves

  • Over 6 months, you’ll receive:

    • Fortnightly 1:1 Coaching Calls (12 total)

    • Private (voice note) access between sessions

    • Personalised Hub with all your strategy tools

    • Templates + resources to streamline your marketing

    • Monthly check-ins + accountability summaries

Apply for the EDGE Accelerator

WHAT IS
THE EDGE Accelerator™?

It’s a 6-month, high-touch coaching experience.

We’ll audit your current marketing, define your edge, build a marketing rhythm that fits your life, and create a plan to scale sustainably.

You’re not looking for another template. You’re ready for strategy that fits the way you think, lead, and create.

✅A clear marketing roadmap that actually makes sense
✅ Your USP, messaging, and content pillars defined
✅ A sustainable 90-day marketing rhythm
✅ A strategy that grows with you — not against you

Shay Bianco Marketing

WHO IT’S FOR…

This is for the business owner who’s done reacting, guessing, and spinning their wheels.

Your business works. The results are there. But it’s running on instinct, not intention and you can feel the gap.

You’re not looking for another template. You’re ready for strategy that fits the way you think, lead, and create.

The EDGE Accelerator™ is for you if:

  • You’re done reacting to algorithms and want a marketing rhythm that actually supports your business.

  • You crave structure, not in a corporate way, but in a “finally know what matters” kind of way.

  • You’ve outgrown guesswork and need someone who can see the whole picture, not just your Instagram grid.

  • You don’t want to outsource your vision, you want to refine it.

  • You’re ready to stop blending in and start leading with your own edge.

This isn’t for people chasing shortcuts. It’s for the ones ready to build something sustainable, strategic, and unapologetically theirs.

My signature 4-phase framework for building confident, strategic growth.

EVAULATE

Audit your marketing ecosystem. Clarity on what’s working, what’s noise, and where to focus

DIFFERENTIATE

Define your edge.
|Clear messaging, USP, and positioning that actually stand out

GROUND

Build a marketing rhythm.
A system that fits your energy, time, and capacity

EXPAND

Scale with confidence.
Growth strategies that align with your next level

Marketing gets easier when you finally know where you’re headed.
Let’s get you out of reaction mode and into results mode.

It's time

By the end of The EDGE Accelerator™ you’ll...

“Marketing works. Winging it doesn’t. The Edge Accelerator helps you finally lead your marketing with clarity, purpose, and direction.”

✅ Know exactly what makes your brand different
✅ Have a repeatable marketing rhythm that drives results
✅ Feel confident showing up — without the chaos or guesswork
✅ Be marketing like a CEO, not a content machine

Chat with Shay
  • We absolutely love working with Shay! She’s been a total game-changer for our marketing at Proactive Finance Group, full of knowledge, super easy to work with, and really gets our brand and what we do as mortgage brokers. Shay explains things in a way that actually makes sense, and we’ve learned so much from her already. Highly recommend!

    Nat & Hayley - Proactive Finance Group

  • Shay helped me clarify my position in the market, what my brand voice is, who I want to serve & she put together a very thorough marketing strategy for me!

    Sez - Bayside Makers

  • Shay listened, shared her knowledge, ideas and put together a launch plan. It was really easy to follow with steps/ timeline so I didn't get lost and I was able to get everything done in time.

    Katherine - Acro Kids

 FAQs

  • It’s a 6-month 1:1 coaching experience designed to get your marketing working strategically, not reactively.
    We move through my signature EDGE Method: Evaluate, Differentiate, Ground, Expand to create a marketing ecosystem that actually makes sense for your business. You’ll get live coaching, voice-note support, and a personalised Notion hub to keep everything clear and actionable.

  • It’s built for creative and service-based business owners who are done winging it.
    If you’re tired of guessing what to post, chasing every new idea, or feeling like your marketing never quite connects, this is for you.
    You don’t need to be “new” or “established”, you just need to be ready to do it differently.

  • You’ll walk away with a clear, customised marketing roadmap, defined positioning and messaging, and a system that actually fits your capacity.


    More than that, you’ll think differently about your marketing, you’ll know what drives results, what to ignore, and how to stay consistent without burning out.

  • Around 1–2 hours per week.
    You’ll have fortnightly calls (60–90 mins) and short action steps between sessions.
    Everything is designed to be practical and manageable — no homework for homework’s sake.

  • A strategy gives you the plan.

    The EDGE Accelerator™ gives you the plan, the coaching, and the accountability to actually use it.
    You’re supported in real time while you implement, test, and evolve.

  • Yes. You can pay upfront or spread payments over six months.

    Once your application is accepted, we’ll confirm your preferred option before locking in your start date.

  • Absolutely. In fact, it makes their work more effective.

    When your strategy is clear, your team finally knows what they’re executing towards, no more random content or wasted effort.

  • Yes, many clients choose to continue with lighter ongoing support or quarterly strategy refresh sessions.

Shay Bianco Marketing

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